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Prior Engagements

All previous High Ground projects have been completed with Mr. Reed serving as CEO, or the advisor to the CEO/Founder, or in the capacity of strategic consultant to the various C-Level executives in charge of primarily the marketing and sales, business development, and operational functions. Since 1997 we have been pleased to offer our services to the following clients:

2009

 

WebTrends - Executive coaching and sales structure and process development. www.webtrends.com

2008

NWEA - Partner Services strategy development and deployment. www.nwea.org

Pneu-Logic Corporation - Company performance improvement in all facets of the Operations. www.pneulogic.com

2007

Bridge City Legal - Leadership development and team performance improvement. www.bridgecitylegal.com

Ethics Point - Strategy to Execution planning and Executive coaching.
www.ethicspoint.com

Holman Inc. - Strengthening planning and performance. www.holmanusa.com

2006  
Cascade Microtech - Worked with Chairman and CEO on succession planning and was retained to coach and mentor younger executives at key points in their professional development. www.cascademicrotech.com
PacStar - Engaged to assist in the re-engineering of the marketing and sales mission which inclued strategic planning as well as implementation. www.pacstar.com
Active Telesource - Worked with CEO and sales leadership on large account capture initiatives as well as the development of a new line of business. www.activetelesource.com
CCLI - Worked with the executive management team to "troubleshoot" an emerging business unit which included; assessment, changes in personnel, modifying strategy, and establishing core processes, to enable a more efficient system for managing the day to day business. www.ccli.com
Battery Ventures - served as an advisor to a global venture capital firm in analyzing a high profile LBO opportunity. www.battery.com
2005  
Fios Inc. - Partnered with CEO to cultivate a culture of servant leadership and a deeper commitment to the stated corporate values. Developed individualized coaching plans for key management personnel. www.fiosinc.com
SAP - Retained by client to host an executive forum based upon key High Ground leadership themes. www.sap.com/usa

InFocus Systems - Retained by client to assist in the development of stronger leadership skills for key individuals in critical roles. http://www.infocus.com

OSDL - Work with international open source consortium on the development of a strategic business plan inclusive of an operational assessment geared toward cost and efficiency improvements. www.osdl.org

R&R Textiles - Assist Co-Owners in negotiating changes in ownership structure as well as leading a re-engineering initiative designed to improve both operational and financial performance. www.rrtextiles.com

Paramount Graphics - Assisted the CEO and Board with issues around sales and marketing effectiveness as well as re-positioning certain functions as variable versus fixed cost investments. www.paramountgraphics.com

The Partners Group - Assisted the organization in the development of relational skills and performed a "quality of experience" audit with targeted clients. www.tpgrp.com
2003/2004  

Symantec - Work with top sales leaders and managers in the development of leadership and coaching skills. www.symantec.com

Qsent - Worked with VP of Sales on strategy shifts and performance management and designed a business planning template and process for large Partners. www.qsent.com

Extensis - Partnered with CEO and select Executive Team members in re-engineering channel strategy and programs while also delivering indirect sales training to sales team. www.extensis.com

Aequitas Capital Management - Worked with Managing Partner and Team to create and launch a new branding strategy as well as the development of a new business strategy and structure. Assisted in the sourcing and development of key employees for key positions within the firm. Also introduced and coordinated the deployment of a key outsourced technology development initiative. www.aequitascapital.com

2002  

EventBuilder.com - Worked with Founder to re-engineer product focus and sales strategy which resulted in company being able to secure additional capital for growth initiatives.  Also, assisted in the recruitment and ramp up of a new CEO.  Currently serve as Vice Chairman of the Board of Director’s. www.eventbuilder.com

@Once Corporation - Refined "go to market" strategy moving from a commodity, price sensitive offering to a higher end value added strategy including the use of strategic alliances. www.yesmail.com

Transcore - Conducted assessment and made recommendations regarding product, sales, and management strategies. www.transcore.com

2000/2001  

Clarity Visuals - Assessed new market opportunity and construct business development plan to exploit new opportunities. www.clarityvisual.com

WebTrends - Improved performance in business development and enterprise sales functions while establishing an M&A function which played a role in strategic merger. www.webtrends.com
1999  

Envoy Global.com - Shifted technology and market focus in order to access and serve broader customer base culminating in the successful sale of the company.

1998  

Lightware Inc. - Re-engineered business model and sales strategy to leverage large OEM and e-commerce business opportunities in order to reduce operating expense, drive volume, and maintain gross profit. www.lightwareinc.com

1997  
Cord Communications - Improved level of professionalism in marketing and sales as well as operating performance pursuant to a liquidity event.
   

 

 

 

 

 


 

 

 

“High Ground prepared our sales leaders to lead more effectively as measured by growth in revenue, team professionalism, operational efficiency, and their own personal satisfaction.
Mark Richards, Vice President, Symantec Corporation

 

 

High Ground and specifically Mark Reed was an important key to our success in 2004. He guided us through a major shift in our sales strategy and provided us tools to assist us in executing at higher levels. In addition he had a very positive and measurable impact on several of our key leaders through a formalized coaching program."

Craig Keudell
Former CEO
Extensis Corporation